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Let’s face it: People want to be happier. They want to be better and more successful. They seek solutions. No wonder the book industry for self-help is estimated to be worth $800 million with audio books being delivered to 24 million Americans with a total worth of more than $450 million.

Kindle has become an important channel for the self-help industry. The Kindle category Self-Help has shown a positive sales trend recently. And book supply in this market has grown by 18% in one year.

Our research surfaced the most promising market niches that show high sales and come with a relatively low degree of competition.