5 Outside the Box Ways to Promote Your Book


How far do you expect to get doing the same things as everybody else? Unless you’re more effective or efficient than the massive contingent of authors submitting to email advertisers, blogging twice a week, and creating a Facebook following, you’re bound to lag behind.

Marketing isn’t solely about repeating what has worked for others. You need to constantly test new promotional methods. When you hit a wall with your standard marketing activities, try one or all of these five outside the box ways to promote your book:

1. Make Surround Sound Books


Audiobooks are difficult to produce, even if you’re one of the lucky ones to get a 50/50 royalty split with ACX. When you don’t have an audiobook, it can be tough to connect with certain readers who want more than simply the written words on the page. If you’re looking for a way to connect with people who enjoy a multi-sensory reading experience, BookTrack is one way to tap into these readers.

BookTrack lets you add sound effects and music clips to your book. Sound effects highlight the action in your book like sword fighting or driving. Music clips allow you to add emotion and mood to your text. Combine these sounds together in BookTrack and readers can download, listen, and read at their own pace.

Author Laurence MacNaughton found that BookTrack helped him to season his book with just enough sound to bring out its full potential. Using the site, he was able to expose his book to an estimated 2,000 new readers.

2. Give Your Books a Web Facelift


Making your author platform look presentable on the web can be a major challenge. When you don’t have strong web design skills, finding the right templates or designer can be costly and time-consuming. Bublish is a stylish solution to the problem.

Bublish is a social marketing site that lets you create a small page, called a “book bubble,” that shows the pertinent information for your book. In one simple page, the bubble displays your cover, author photo, an excerpt from the book, behind the scenes author insights, and links to your website. The site also provides authors with real-time social metrics to track conversions.

Sharing this bubble instead of a straight link to your website gives readers the opportunity to learn much more about your book with a single glance. This may give them the information they need to pull the purchasing trigger.

Bublish is free for the first book bubble, with a paid option if you’d like to create an unlimited number of bubbles for $9.99 per month.

3. Create a Video Blog Book Club


Imagine if book clubs around the world discussed and shared your book. While there are lists that book clubs tend to pick from, one of the best ways to become a topic of group conversation is to encourage your selection.

Book clubs thrive on discussion questions. If you create questions related to the themes and characters of your book, then you can share these topics with potential readers. One way to do this is through the use of a video blog. Record yourself asking and answering book club questions and share the video on your YouTube channel and blog.

Fantasy author Neil Gaiman has used the power of video to connect with book clubs throughout the world. He posted a video with book club questions and answers for his book The Ocean at the End of the Lane. After the video went live, he shared the book across all his social media channels like Facebook and Tumblr.

4. Become the Subject of Your Own Digital Magazine


There are many different kinds of readers. While some devour books by the truckload, others are more interested in reading regular content about certain subject matter. Millions of digital and paper magazines are read every single day. If you run your own magazine, then you can choose exactly what kind of content to place inside.

Flipboard is a website that allows you to create your own personal magazine on any subject whatsoever. Authors curate their own content that covers everything from chocolate chip cookies to action movies.

Author Dave Cornford used Flipboard to create a niche cricket comedy magazine to bring more users to his books. In a short period of time, Cornford was able to get 200 magazine subscribers to whom he could promote his cricket comedy books.

5. Make Your Book More Animated


Despite the abundance of poorly adapted movies out there, most authors would probably take the money offered to them to see their book on the big screen. But what most authors haven’t considered is seeing their books on the small screens of phones and tablets.

Episode is a digital platform that lets authors turn their written story into an animated interactive mobile tale. The app combines parts of novels, comics, and TV shows and gives readers some choice over how the story goes. It also comes with a fan mail feature that lets readers directly connect with authors.

Author Kathryn Stanley tested out the platform and obtained incredible results. One of her stories has an audience of 163,000 readers who collectively read more than 1,222,000 chapters of her story.

Go Above And Beyond


You never know when your success on a new platform will take you to incredible heights. Anna Todd, the author of After, became a sensation on the WattPad platform after receiving millions and millions of readers. Todd’s story became so popular that Paramount Pictures picked it up for a film adaptation.

Million-dollar success stories like this don’t happen every day, but for every seven-figure movie deal there are hundreds of people who experience significant gains on platforms most authors would never consider. Try out these five ideas or search for new ones that will help you get the word out about your books. Everybody else may tell you that you’re crazy, but sometimes the only way to succeed is to try something that everybody else tells you will be a failure.

What have you tried to make your books succeed? Let us know in the comments below.

Listen To This Episode:

Stative verbs — the Palmetto Bugs of the Literary Landscape

by Josh Langston

Palmetto bugs. You’ve seen the nasty things: creepy relics of an era predating the dinosaurs and allegedly immune to the effects of radiation. No wonder they seem to flourish everywhere, including our writing! I use the term “palmetto bug” for two reasons: 1) nobody wants to read about roaches, and 2) because these disgusting crawlies have so much in common with what should be a writer’s arch nemesis: stative verbs.

Image from http://tx.english-ch.com/teacher/shelle/others/action-and-stative-verbs-/

For my purposes, any form of the verb “to be” is a stative verb. What’s wrong with ’em? Plenty. Laziness tops the list, because writers use them in lieu of real verbs, i.e., verbs that actually do something. Remember the old adage, “Show, don’t tell?” Well, stative verbs tell; real verbs show. It takes time and effort to eradicate them, but if we don’t, they’ll creep into our work just like palmetto bugs: behind the woodwork, up in the cupboards and into the drawer with the silverware. Bleah!

Recast almost any sentence containing a stative verb, and you’ll likely end up with a more interesting one. Do it often enough, and it becomes automatic. A couple examples should make the point:

1- Mary is a beautiful girl who lives in the house next door. –An okay sentence, technically speaking, but decidedly ho-hum.

2- Mary, a beautiful girl, lives in the house next door. –Marginally better, and we nuked the stative verb, but the sentence remains bland and doesn’t do much to advance the story.

3- Sometimes I catch sight of Mary, the beautiful girl next door. –Still better, and we get a hint about the observer. A little more work might actually shift this line into the “keeper” pile.

4- I saw my beautiful neighbor, Mary, seventeen times today. –Now we’re not even thinking about the stupid little stative verb any more. We’ve stumbled onto the start of an actual story!

But I digress. Let’s try another set of examples:

A- The murder weapon was a .38 special, a cop’s gun–the same as Joe’s. He had been carrying it for years. –Notice the dual statives (“was” and “had been”), and while neither would cause a reader hives, neither is especially useful either.

B- The murder weapon? A .38 special. Like Joe’s. His hand fit it like a glove. –Better, but the glove cliche’ gets in the way.

C- The murder weapon? A .38 special. Joe instinctively wrapped his hand around his own. –This calls for the tale to be told in Joe’s point of view, which may or may not be appropriate, but the improved strength of the passage is undeniable. Your use of the adverb “instinctively” is optional. (We’ll address adverbs in a future column.)

See how easy that was? From “Okay” to “Oh, cool” in nothin’ flat.

See for yourself. Go find the last thing you wrote and copy the first 500 words into a separate document. It doesn’t matter if you write fiction or non-fiction, love stories or letters; statives can–and do–crawl into anything. Take that document and eliminate every last stative verb you can find. All of ’em! Some revisions won’t require anything more drastic than the changes between examples 1 and 2 above. A number of other changes, however, will require more effort. And you know what? That’s a good thing. Don’t be surprised if one of those changes sets your story in a whole new direction.

When you finish, try to honestly evaluate which version does the better job of showing over telling. Which makes for more interesting reading? Many writers will apply this technique to the balance of their piece instead of throwing away what they just revised. The lazy writers won’t take the time to finish the exercise in the first place, but you’ll know their work when you see it crawl by.

So, the next time you get geared up to write something, do it with a can of bug spray handy.


How to Keep Readers Engaged With Email Autoresponders


How many marketing tools does it take to grab a reader for keeps? For some authors, the answer is one: an autoresponder sequence.

It can be overwhelming to keep up with Facebook, Twitter, Pinterest, Tumblr, and Instagram when you know you need to spend your time writing. Autoresponders, which are the automated messages sent out after a reader subscribes to your email list, allow you to connect with readers without daily upkeep. By creating a sequence of these messages to go out a certain number of days after subscription, readers learn about who you are and what you have to offer in the correct order.

You can use Autoresponders as a feature on AWeber or the premium edition of Mailchimp. Using a well planned out series of messages can defray those costs, if not double your investment by gathering more engaged readers.

The biggest problem authors face when using autoresponders is figuring out what to send out, and how often. Need some inspiration? Here are seven autoresponder messages you can use that have been adapted from the mailing list of successful thriller author Mark Dawson:

1. Welcome Your Readers

Most email list building companies prompt you to set up an initial confirmation email. Some authors attempt to pack this message full of information. They might put links for buying all their books, ways to join them on social media, and entry forms for giveaways galore.

Take a look at this message as a reader. If someone sent you an email for the first time with 10 different links, how would you engage with it? Perhaps you’d click the first or second link, but it’s rare that you’d get all the way to number 10.

Keep things simple with all of your autoresponder messages. The first one should do little more than welcome the reader to your list and thank them for joining. You can also post a download link to some free material like a prequel novella or the first 10 chapters of your series-starting book.

Write your messages in the style of your books. If you pen whimsical middle grade fantasy novels, you shouldn’t use a cut and dry sales letter approach. The readers who found you might have a vague idea of the style you use. Stick to it in your email messages.

Lastly, end your emails with a question if you’d like to see more engagement from your list. The readers who respond are major candidates for potential true fans.

Here’s an example of message you could use as your first autoresponder:

You’re here! You’re here! Let me be the first and only person to welcome you to my email list. Over the next couple of weeks, you’ll receive a few messages about who I am, what I do, and why I spend most of my time locked in a room writing.

For all your troubles, I’d love to give you a peek at the first 10 chapters of my novel, Ferrick the Dancing Viking. Click here to pick it up and start reading Ferrick’s fantastical adventures.

It means a lot to me that you opted into this list. Thank you for signing up and joining this wild and crazy ride.

Are there any types of emails you’d like to see me send going forward? Shoot me a quick message to let me know.

Hans Franz

Send this email right after readers sign up to your list.

Sample subject line: Welcome from Ferrick the Dancing Viking

Remember that this message will go to everyone who signs up for your list. Put yourself in your readers’ shoes and guess at what kind of tone you’d like to set for the rest of your emails.

2. Check-in About the Download

Your readers receive hundreds of emails a week. Even if they read your first autoresponder, there’s a chance they might have neglected to download your free gift. Additionally, some readers with low technical knowhow may have had an issue getting the book onto their devices.

This second message is a second chance for getting that gift into their hands. It’s a simple message, but you can use your own style to spice it up.

Here’s an example of a second autoresponder:

I know, it feels like I just emailed you. Ferrick Flogenhoffel, my main character, feels the same way when his parents bug him about his chores when all he wants to do is dance!

I’m back in your inbox today because I wanted to make sure you were able to download Ferrick’s adventures. Here’s that link again to the free first part of Ferrick the Dancing Viking.

If you need any help figuring out how to get that book onto your Kindle, Nook or computer, here’s a great resource to check out. Trust me, I needed to go through this video three or four times before I got it right.

Have you downloaded your free book? Let me know with a quick message.

Hans Franz

Send this email three days after readers sign up to your list.

Sample subject line: Did you like the free chapters?

Messages like this convert well, because sometimes readers just need that little reminder to start reading your book. It’s a busy, multi-tasking world out there, and this is your second chance to parse out your true fans.

3. Tell Them Who You Are

If a reader has taken the time to download your free work, they may be more interested in learning your story. This message is like one-way speed dating. You need to describe the most interesting and applicable parts of yourself in a short amount of time.

You’ll want to explain how you got into writing and why you write the kind of stories you publish. Pepper the message with details about your life, such as where you’re from, what college you attended, and any interesting facts that make you stand out.

In this email, you should also include ways for readers to get in touch with you. If you have an active social media account, this is your chance to link people to it.

Here’s a sample email you can use for your third autoresponder:

I’m back with another story, but this one isn’t about Ferrick at all. It’s about me!

I started writing in the margins of my math and science textbooks back in middle school. A couple of years into my time at Central Tech State, I had the idea of a boy who couldn’t stop dancing no matter what. After taking a Norse mythology course my junior year, I started doodling pictures of a kid I called Ferrick the Viking.

It took years for me to get up the confidence to write the first short story of Ferrick’s life. I received two-dozen rejections from publishers, but after self-publishing the story, I got the confidence I needed to write a full-length novel. The rest is Viking history.

I’ve been posting my old Ferrick the Dancing Viking doodles on Facebook. If you’d like to connect there, here’s a link to my profile.

Have you ever tried to turn one of your daydreams into a work of art? I’d love to hear about it in a reply.

Hans Franz

Send this email five days after readers sign up for your list.

Sample subject line: My story

4. Get Reviewers For Life

One of the master tricks some authors use is to create an advance reader list. This collection of emails is a way for authors to get early reviews on their latest works. Since reviews are so important for marketing your books, it’s worth losing a few sales here and there to get the reviews up the first week you launch a new book.

Create a second email list for your advance readers. Use the fourth email in your sequence to talk about reviews and send interested readers to a new signup page. You can send those who sign up a free copy of your newest books.

Here’s an example of this review-gathering fourth email:

Thanks for following along with me so far. I hope you’ve enjoyed reading Ferrick the Dancing Viking. If you have, one of the best ways to help me write more books is to leave a review of the first one on Amazon.

Let me explain. New readers who stumble upon the book’s listing page are much more likely to consider a purchase if the book has 20 reviews vs. 10 reviews. I’m currently at 10, and I’m only able to keep up writing if I sell enough books. I’m sure you understand.

Please leave a review of Ferrick the Dancing Viking here on Amazon.

I know that it’s a pain to carve out any time in our busy lives. Heck, Ferrick barely had any time to learn salsa in the midst of his farming chores, so I understand completely. In return for you reviewing my books here and in the future, I’ll send you the next book in the series for free!

Check out this page to sign up to my advance reader list. You’ll get free books to review, as well as some cool giveaways of Ferrick merchandise. Sign up today!

Thanks again for your reviews. They literally keep the lights on for Ferrick and company.

Would you be willing the post the review? Let me know in your reply.

Hans Franz

Send this email a week after readers sign up for your list.

Sample subject line: Asking a favor, got a second for a review?

It can feel like a lot to run multiple mailing lists at a time, but separating these lists out now may help you to realize your truest fans going forward. The advance readers may also help you to promote the book as part of a street team.

5. Promote Your Second Book

If readers are still checking out your emails by the fifth one, you’ve probably got them hooked. That’s why it’s time to make sure they’ve got their hands on the rest of the series.

Since this is a promotional email, it’s best to add some extra personality so readers don’t feel like they’re being sold to. Provide as much value in entertainment as possible and you won’t get nearly as many unsubscribe requests.

Here’s an example of the fifth autoresponder:

You may have thought that Ferrick the Dancing Viking’s adventures were over. You were as wrong as Flogdor the Dragon wearing a tutu. Ferrick is the main character in a series of books that continues with Ferrick The Dancing Viking Two: Foxtrot Fever.

You can get the book on Amazon here.

I had so much fun writing Ferrick’s second adventure, but it was a lot of work too. I actually took three weeks worth of dance classes to make sure I got all his moves correct. It was a good time, but my calves were pretty sore. And here I was, thinking that my writing career would give me more time to sit.

I hope you enjoy Ferrick’s continuing story. Have you ever taken dance lessons? Has Ferrick inspired you to try? Let me know.

Hans Franz

Send this email two weeks after readers sign up for your list.

Sample subject line: Ferrick’s adventure continues…

If you have several books available, you can leave links for those as well, though it might be best to keep them in the postscript. After all, you’re unlikely to sell many copies of book three to readers who have yet to read book two.

6. Promote Other Series

If you’re a writer just starting out without many books, you can use this autoresponder slot as a sort of wild card. If you have a second series with completely different characters from your first or that serves as a spinoff, this is where you’ll promote that series.

By now, readers are either in or out. If they love you enough to have bought books one and two, then they could be fans for life. In that case, it helps to let them know that you have other work available.

You probably don’t need a hard sell here. All you have to do is tell them why the things they loved in the first series will make them adore the second one.

Here’s an example of your sixth email autoresponder:

Did you know that Ferrick has friends? Thousands of miles away from Scandinavia, Samba Sam has his own dance-related troubles to deal with in Brazil.

Check out the first part of the Samba Sam series here.

I created Samba Sam when I realized it’d be fun to have a whole new crew of dancing fools in other parts of the world. I hope you enjoy Sam and her friends as much as you did Ferrick and his.

Where else in the world should I put my characters? Let me know with a speedy reply.

Hans Franz

Send this email three weeks after readers sign up for your list.

Sample subject line: I’ve got other stories you may like…

You can also give your readers a free sample of your new series. If you’d like to go to the trouble of creating a third email list for your second series, then you can do that as well.

7. Bring Them Back

One tip from Author Marketing Institute founder Jim Kukral is to use an autoresponder to get in touch with your readers one year after they subscribe. It’s easy to fall out of touch with friends and relatives. It may be even easier to do so with the authors who readers love.

This message gives you the chance to bring readers back into active participation. Also, if they’ve been following you for an entire year, it’s a good idea to give them something for their efforts. One way to go about this is to see if they’re interested in having a Google+ Hangout or a phone conversation.

This may seem like a little much, but there’s nothing like going the extra mile to give a reader the experience of a lifetime. That reader could become a fan for life.

Here’s an example of the one-year message:

365 days ago, you subscribed to my Ferrick the Dancing Viking email list. I’m sure a lot has changed for both of us in that time, but I’m really happy that you’re still a part of the list.

As a thank you, I’d love to schedule a Google+ Hangout with you sometime in the next week. We could talk about Ferrick and his adventures, what it’s like being an author, or anything that strikes your fancy feet.

Let me know if you’re interested in that sort of thing. Thanks again for being such a wonderful reader! Here’s to another year of dancing fun!

Hans Franz

Send this email one year after readers sign up for your list.

Sample subject line: A year has passed for Ferrick and you

If a personalized hangout is too much, then you can always offer a free story instead.

The Way Into a Reader’s Heart

Autoresponders work well as a way to initially reach out to readers. They save you time because you don’t have to send individual emails to all of your fans. Then again, it’s still important to keep your mailing list active with monthly or twice monthly emails that are timelier.

Autoresponders will get you part of the way there, but readers crave personal attention. If you take the time to mix occasional updates with your autoresponse sequence, your author tool belt will be light and manageable with an uncanny ability to keep your readers’ focus.

Do you know of any authors that are using email autoresponders very well? Share that with us in the comments, or share your own ideas.

Listen To This Episode: