You know you can be successful as an author if you just had the guidance and motivation to help you take your books to the next level. Here’s your chance to cash in that ticket to success…
We have brought together 15 of the world’s most successful authors and marketers, and asked each of them to share their most successful book selling and marketing techniques that they’ve used to dominate the sales charts. Their virtual presentations will help you in these 4 ways:
Learn what it takes to get noticed in a sea of similar books, and then grab new readers.
Lead, don’t follow. Find out how to innovate your book marketing practices.
Understand what book marketing strategies work, and what doesn’t.
Sales is what matters most. Learn how you are going to maximize your sales and dominate.
Mon, Jan 26 / 11am
Peter Shankman – Zombie Loyalists: Using Great Service to Create Rabid Fans
Imagine a world where relationships are forged, sales are made, and new and repeat business is driven, all by the customers you currently have. Imagine a world where the one true differential of your business isn’t price or location, but rather, customer service.
Mon, Jan 26 / 1pm
Jim Kukral – 13 Reasons You’re Not As Successful An Author As You Should Be
Chances are there are many things stopping you from being successful as an author. The good news is that once you realize what those things are, you can begin to move past them and build a writing career you can be proud of. In this session Jim will show you what’s holding you back and how you can overcome those demons.
Mon, Jan 26 / 3pm
Deborah Carney – Building Amazing Author Websites: The Absolute Necessities
Author’s need a website in addition to a social presence as a home base to build their platform. What are the absolute necessities to building an amazing author website that attracts readers?
Mon, Jan 26 / 5:30pm
Joel Comm – Path To A Bestselling Book Launch: Multiple Books & Multiple Promotions
Discover the secrets to launching your books to best seller status. Best selling author Joel Comm takes you on a journey of how he’s written and launched multiple best selling books and how you can follow his lead to do it yourself.
Tues, Jan 27 / 11am
Mark Coker – Hit the Bestseller Lists with Ebook Preorders
Imagine if you could push a magic button and make your next book release land higher in the bestseller lists. This magical button is real. It’s called an ebook preorder. Preorders are probably the single most important ebook launch tool introduced in the last five years. Learn how to implement Mark’s exclusive strategies that have helped dozens of Smashwords authors hit the bestseller lists. A great preorder starts with smart planning, strategy and execution. Mark will show you how! The session is intended for indie ebook authors and book marketing professionals.
Tues, Jan 27 / 1pm
Bryan Cohen – How to Run a Multi-Author Facebook Event
Banding together with other authors is one of the best ways to build buzz about your book. Creating a multi-author Facebook event is an inexpensive way to bring fans to a single place to celebrate their love for books. Bryan has run six multi-author events with over 2,000 attendees combined. In this course, Bryan will teach you his step-by-step process for running a successful event that actively engages fans and helps readers discover new authors. The session includes mistakes Bryan made that you can avoid when you make your event a reality.
Tues, Jan 27 / 3pm
Nick Stephenson – Reader Magnets: Find your First 10,000 Readers (and keep them)
Reader Magnets are what draw readers in to your work – the promise of irresistible content and building a valuable connection. I started using Reader Magnets a little over six months ago. I didn’t even have a term for it back then. Since I put these measures in place, I’ve built my publishing business to over $10k a month in revenue and grown a platform of over 15,000 hungry readers. I’m going to show you how you can do the same – and see results in less than five days.
Tues, Jan 27 / 5:30pm
Derek Murphy – Designing Your Own Best Selling Book Cover
In this session, award-winning cover designer Derek Murphy will show you how to design your own amazing book cover. He’ll cover tools you can use, and design tips you can follow to ensure your cover gets noticed, and your book gets sold.
Wed, Jan 28 / 11am
Brian G. Johnson – Your Social Media Book Launch Army
Discover the simple strategy I used to set into action a small army of social media marketers, including a New York Times best selling author and a Forbes top fiffty social media marketer. They shared, posted and built buzz in anticipation of my book launch. This resulted in growth of my personal brand, early book reviews and hyper growth of Facebook friends and followers.
Wed, Jan 28 / 1pm
Lewis Howes – Selling Books In Bulk Plus How To Do Virtual Book Tours
Why sell one book at a time when you can sell hundreds at a time? In this session Lewis will show you how to encourage bulk book sales for a mega-boost to your sales rank during your book launch. In addition, Lewis will share how virtual book tours can skyrocket your book sales.
Wed, Jan 28 / 3pm
Adam Witty – How To Quickly Write, Publish & Profit From A Book That Will Grow Your Business
Join Adam Witty, Founder and CEO of Advantage Media Group, as he shares the most exciting case studies, marketing ideas, and best-practices he has learned from helping hundreds of entrepreneurs, consultants and professionals write, publish, monetize and market their books.
Wed, Jan 28 / 5:30pm
Shelley Hitz – Marketing Your Book On Amazon: 7 Things You Can Easily Do
Learn how to optimize your books on Amazon and Kindle using categories, keywords and more. It is truly amazing what a few tweaks and changes to your Amazon account can do for your book rankings. Within just a few days of optimizing her account, one of Shelley’s books hit #1 on the Kindle for its category. She will take you step-by-step through the process and teach you 7 things you can easily do for free to get more exposure and sales.
Thurs, Jan 29 / 11am
Warren Whitlock – Why the content marketing fad is a gold mine for authors
Every author is a content creator, but not all marketing material is worth consuming. Content marketing is the latest buzzword to add to “social media” as if there is a magic button to push and make money.
Thurs, Jan 29 / 1pm
Steve Scott – Building a non-fiction platform (The 80/20 of What Actually Works.)
Building a platform as an author is tough, but necessary and definitely the most important thing you need to do to sell more books. But how? What should you focus on so that you can make it work? And what is a waste of your time? Learn from Steve how he’s built a $60k/month Kindle ebook business and platform.
Thurs, Jan 29 / 3pm
Johnny B. Truant & Sean Platt – Building A True Fan Base (Customers) with Content Marketing
Writing books is important, yes, but that’s not all you must do to grow your platform and create true fans. Johnny, Sean and Dave from the Self Publishing Podcast will explain how they’ve used content marketing like podcasts, events, and products to find new readers and create true fans.
Thurs, Jan 29 / 5:30pm
Matt Gartland – Avoid the ‘Amateur’ Label: Produce Your Book Like a Pro With the Help of a Team
Many authors make the mistake of trying to do it all. Writing the book. Editing their own draft. Designing their own cover. Doing the ebook conversions on their own. Creating the marketing strategy. Organizing everything. The list goes on and on. This mistake leads to big problems: a book with gaping holes and humiliating errors, a shallow and ineffective marketing plan, a bad first impression due to an amateurish cover design, launch delays, and more. No wonder so many authors burn out these days, publishing their book short of its potential or not at all. Thankfully, your author career doesn’t have to suffer these tragedies. With the help of a team, you can concentrate on what you do best without stressing out about everything else. What does an effective author team look like? How do you build one of your own? And what steps do you need to take to make sure you’re maximizing the value of working with one? This presentation will answer those questions, preparing you to harness one of the best competitive advantages available to authors today: a team.
Fri, Jan 30 / 11am
Nick Loper – Bestsellers Aren’t Born, They’re Made: How To Rock Your Non-Fiction Launch
This session will cover the foundational elements of a successful book launch, including keyword and content “hacks” for maximum exposure, smart ways to expand your social reach, and how to set your book up for sales after your initial promotional push.
Fri, Jan 30 / 1pm
Tim Grahl – Running a Successful Author Business
In today’s publishing world, success takes much more than writing books. You have to build out a platform and a plan that ensures your success not just today, but long into the future. When done right, you can build a business that will support your entire writing career and open up new opportunities that you never thought possible.
Fri, Jan 30 / 3pm
Michael Drew – 12 Steps of Intimacy For Authors & Their Readers
SALES FUNNELS ARE DEAD: 12 STEPS TO GETTING & KEEPING MORE HAPPY READERS
Join us to discover:
- Why traditional sales funnels are dead (and what to use instead)
- The biggest mistake most direct marketers and internet marketers make when asking a visitor to opt-in
- A step-by-step approach to knowing what to say on your site, why to say it, and when to say it for maximum results
- The importance of building intimate relationships with your prospective customers. (It’s not what you think)
- How to ask for the sale without sounding salesy or sleazy
- The 12 Steps of Intimacy — the new system for taking prospects from ‘I don’t know you’ to ‘I love you.’