Top Video Courses From The Author Marketing Academy

Here are the Author Marketing Institute we’re serious about wanting to help authors succeed. That’s why we put out a new multi-part author training video course every month. Each course digs deep into showing you tool, tips and strategies for being a successful author.

Note: Each course is accessible by becoming an Author Marketing Club member.

How to Upload a Book to Amazon

This course will teach you how to upload your book to Amazon’s Kindle Direct Publishing (KDP) platform. After teaching you to format your book, outsource your cover and write a compelling description, we take a long look at the many options you can choose when publishing your book. How to Upload a Book to Amazon includes videos on Amazon’s KDP Select program, special description categories, the new pricing tool and more.

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FREE! – Selling Your First 100 Copies

Selling Your First 100 Copies is the course we wish we had when we started publishing. It goes through all the basics from starting a mailing list to experimenting with different prices. If you follow the instructions in this course, you should be primed and ready to sell your first 100 copies, if not many more.

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Running Your First Book Ad Campaign

This course will teach you how to submit to the top advertisers like BookBub and how to make sure you get the best possible return on your investment.

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How To Increase Your Holiday Book Sales

“How to Increase Your Holiday Book Sales”, a video course about growing your sales during the busiest shopping season of the year. December is one of the biggest book selling months of the calendar year because of the Christmas and Hanukkah holiday season. If you want to take advantage of all the gift giving, you should lean into opportunity with holiday-focused marketing. In this course, we’ll go into a few ways you can generate more sales during the holidays.

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Building Your Author Platform

“How to Build Your Author Platform” is a course that will help you learn more about finding and connecting with new readers. There’s a lot left to do after you’ve hit the publish button on your first book. You can rely completely on Amazon and the other retailers to sell your book for you, but if you do that, you’re missing out on hundreds to thousands of readers who discover authors through other channels. In this course, we’ll give you a step-by-step guide to these channels like email, social media, websites, and podcasts to help you to find and direct readers to your work.

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The Ultimate Guide to Launching Your Book

“The Ultimate Guide to Launching a New Book” a course that teaches you how to get the most out of your book launch when you put it on Amazon or the other platforms. There are a lot of people out there who will tell you everything you need to be doing for a book launch and there are really many different options and paths that you can take to make your book sales soar. But there are some things that are more effective than others and when you have a limited amount of time it’s important to make sure that you spend your time wisely. This course will take you through the most important things that you should do with your time to launch your book successfully.

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How to Sell Books Beyond Amazon; Finding readers on Kobo, Apple, Google and Nook

In this course we’re going to go over the basics of selling on non-Amazon platforms. While many authors find that Amazon is their top channel for selling books there are also plenty of authors who are making upwards of four or five figures on the other platforms every single month. There are strategies to tap into this other platforms and we’re going to go over them in-depth over the course of this video.

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How to Make Connections & Sell More Books

There are some really important things in this course that all authors whether you’re self published, or your books are published by a small press, or you’ve got a big traditionally published book deal, these are the things you need to know to succeed. The people who are having the most success in this publishing industry, they know how to network. Networking is one of those skills that some people have naturally. This course is meant to tell you the steps that you need to take to make sure that you’re connecting with the kind of people that you need to connect with who will make your career more successful.

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How to Publish Your Book in Audio on Amazon’s ACX Platform

In this course, you’ll learn the benefits of having your book in audio, how to get your book ready for ACX, how the earnings system works on ACX, important ACX terminology, how to audition and work with a narrator, how to market your audiobooks, and non-ACX platforms for marketing your audiobook.

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Preparing Your Author Business For Failure

Every author wants to succeed, but it’s probably impossible for all authors to reach that goal. The numbers simply don’t add up to make that work. Even authors who do make a living off their books had plenty of failures before reaching their level of income. Since it’s unlikely that everything will work out perfectly on the first try, it’s a much better idea to anticipate and plan for failure.

The best author businesses often grow out of incredible failures early on. It’s only after learning from almost insurmountable mistakes that they’re able to hold their own. When you plan for every possible worst-case scenario from the beginning, you’ll be ready for anything that could go wrong. The way you write, publish, and market your books will be stronger because of all the pre-planning you put in.

Here are four reasons why planning for the worst can make your books rise to the top:

1. You’ll Identify Problems Way Earlier

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If you had the choice between you catching an issue with a book or your customer, who would you choose? No author is perfect and failure is bound to happen every so often. When you’re prepared for that failure, however, you’re able to identify issues before books, emails, or promotions reach your readers. Since you can get poor reviews or miss out on opportunities when your content has issues, it’s way better to deal with this problem before the world sees your work.

Ask yourself questions about what part of your business is most likely to fail. Do you have one book that pulls in almost all of your income? Have you seen diminishing returns from your prequel novellas that act as funnel starters? Each author’s questions will be different, but whatever you ask yourself, probing your publishing business will better prepare you to deal with potential upcoming problems.

2. Bulletproof Planning

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It’s better to fail a few times on the way to a massive success than it is to have a few small wins with an overwhelming failure at the end. When you seek out the weakest links in your author business, you’ll be able to better plan how to take care of them. This will lead to fewer issues in the future.

Take time every day to ruminate on the next step for your author business. Perhaps the books in your favorite genre to write simply aren’t pulling in enough sales. Maybe your extensive time on Facebook isn’t bringing in the results you need. It’s amazing what setting aside 20 to 30 minutes a day for planning can change for your author career.

3. Improved Emotional Stability

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When things are going incredibly well for your books, even the smallest of dips can cause you to have an emotional hiccup. Authors who experience major drops were used to their steady levels of income and they had no plan ready for either a sudden or steady decrease. This is why even if business is booming you need to plan for bumps in the road.

If you know you have a backup freelance job or another few books in a popular genre on the way, then you’ll feel more secure if sales drop for any reason. Focus on weak spots in your business model and you’ll be better prepared for what may come.

4. Better Reviews and Fired Up Fans

Image from http://www.theguardian.com/books/2012/mar/27/pottermore-harry-potter-ebooks

Anticipating problems in your books or business will lead to stronger products. Better books will make your readers happy and they’ll improve your review average. Instead of rushing products to market as quickly as possible, take the necessary time to make sure your books are the best they can be. It’ll take a little more time and effort, but you’ll be rewarded with very pleased fans.

Failure Is Awesome

You should consider every problem in your author business as a potential learning experience. Failure isn’t something that’s personally wrong with you. It’s more like an instructor who teaches you what not to do so you can succeed going forward. Anticipate issues in your products and holes in your catalogue and you’ll drastically improve your chances of making it all work.

Author Marketing Live! Speaker Preview

Dear Author,

You know you can be successful as an author if you just had the guidance and motivation to help you take your books to the next level. Here’s your chance to cash in that ticket to success…

We have brought together 15 of the world’s most successful authors and marketers, and asked each of them to share their most successful book selling and marketing techniques that they’ve used to dominate the sales charts. Their virtual presentations will help you in these 4 ways:

#1: Stand Out

Learn what it takes to get noticed in a sea of similar books, and then grab new readers.

#2: Innovate

Lead, don’t follow. Find out how to innovate your book marketing practices.

#3: Get Smart

Understand what book marketing strategies work, and what doesn’t.

#4: Sell More Books

Sales is what matters most. Learn how you are going to maximize your sales and dominate.

Grab your seat today to the event

 

Here is the lineup of speakers we have presenting

Mon, Jan 26 / 11am
Peter Shankman – Zombie Loyalists: Using Great Service to Create Rabid Fans

Imagine a world where relationships are forged, sales are made, and new and repeat business is driven, all by the customers you currently have. Imagine a world where the one true differential of your business isn’t price or location, but rather, customer service.

Mon, Jan 26 / 1pm
Jim Kukral – 13 Reasons You’re Not As Successful An Author As You Should Be

Chances are there are many things stopping you from being successful as an author. The good news is that once you realize what those things are, you can begin to move past them and build a writing career you can be proud of. In this session Jim will show you what’s holding you back and how you can overcome those demons.

Mon, Jan 26 / 3pm
Deborah Carney – Building Amazing Author Websites: The Absolute Necessities

Author’s need a website in addition to a social presence as a home base to build their platform. What are the absolute necessities to building an amazing author website that attracts readers?

Mon, Jan 26 / 5:30pm
Joel Comm – Path To A Bestselling Book Launch: Multiple Books & Multiple Promotions

Discover the secrets to launching your books to best seller status. Best selling author Joel Comm takes you on a journey of how he’s written and launched multiple best selling books and how you can follow his lead to do it yourself.

Tues, Jan 27 / 11am
Mark Coker – Hit the Bestseller Lists with Ebook Preorders

Imagine if you could push a magic button and make your next book release land higher in the bestseller lists. This magical button is real. It’s called an ebook preorder. Preorders are probably the single most important ebook launch tool introduced in the last five years. Learn how to implement Mark’s exclusive strategies that have helped dozens of Smashwords authors hit the bestseller lists. A great preorder starts with smart planning, strategy and execution. Mark will show you how! The session is intended for indie ebook authors and book marketing professionals.

Tues, Jan 27 / 1pm
Bryan Cohen – How to Run a Multi-Author Facebook Event

Banding together with other authors is one of the best ways to build buzz about your book. Creating a multi-author Facebook event is an inexpensive way to bring fans to a single place to celebrate their love for books. Bryan has run six multi-author events with over 2,000 attendees combined. In this course, Bryan will teach you his step-by-step process for running a successful event that actively engages fans and helps readers discover new authors. The session includes mistakes Bryan made that you can avoid when you make your event a reality.

Tues, Jan 27 / 3pm
Nick Stephenson – Reader Magnets: Find your First 10,000 Readers (and keep them)

Reader Magnets are what draw readers in to your work – the promise of irresistible content and building a valuable connection. I started using Reader Magnets a little over six months ago. I didn’t even have a term for it back then. Since I put these measures in place, I’ve built my publishing business to over $10k a month in revenue and grown a platform of over 15,000 hungry readers. I’m going to show you how you can do the same – and see results in less than five days.

Tues, Jan 27 / 5:30pm
Derek Murphy – Designing Your Own Best Selling Book Cover

In this session, award-winning cover designer Derek Murphy will show you how to design your own amazing book cover. He’ll cover tools you can use, and design tips you can follow to ensure your cover gets noticed, and your book gets sold.

Wed, Jan 28 / 11am
Brian G. Johnson – Your Social Media Book Launch Army

Discover the simple strategy I used to set into action a small army of social media marketers, including a New York Times best selling author and a Forbes top fiffty social media marketer. They shared, posted and built buzz in anticipation of my book launch. This resulted in growth of my personal brand, early book reviews and hyper growth of Facebook friends and followers.

Wed, Jan 28 / 1pm
Lewis Howes – Selling Books In Bulk Plus How To Do Virtual Book Tours

Why sell one book at a time when you can sell hundreds at a time? In this session Lewis will show you how to encourage bulk book sales for a mega-boost to your sales rank during your book launch. In addition, Lewis will share how virtual book tours can skyrocket your book sales.

Wed, Jan 28 / 3pm
Adam Witty – How To Quickly Write, Publish & Profit From A Book That Will Grow Your Business

Join Adam Witty, Founder and CEO of Advantage Media Group, as he shares the most exciting case studies, marketing ideas, and best-practices he has learned from helping hundreds of entrepreneurs, consultants and professionals write, publish, monetize and market their books.

Wed, Jan 28 / 5:30pm
Shelley Hitz – Marketing Your Book On Amazon: 7 Things You Can Easily Do

Learn how to optimize your books on Amazon and Kindle using categories, keywords and more. It is truly amazing what a few tweaks and changes to your Amazon account can do for your book rankings. Within just a few days of optimizing her account, one of Shelley’s books hit #1 on the Kindle for its category. She will take you step-by-step through the process and teach you 7 things you can easily do for free to get more exposure and sales.

Thurs, Jan 29 / 11am
Warren Whitlock – Why the content marketing fad is a gold mine for authors

Every author is a content creator, but not all marketing material is worth consuming. Content marketing is the latest buzzword to add to “social media” as if there is a magic button to push and make money.

Thurs, Jan 29 / 1pm
Steve Scott – Building a non-fiction platform (The 80/20 of What Actually Works.)

Building a platform as an author is tough, but necessary and definitely the most important thing you need to do to sell more books. But how? What should you focus on so that you can make it work? And what is a waste of your time? Learn from Steve how he’s built a $60k/month Kindle ebook business and platform.

Thurs, Jan 29 / 3pm
Johnny B. Truant & Sean Platt – Building A True Fan Base (Customers) with Content Marketing

Writing books is important, yes, but that’s not all you must do to grow your platform and create true fans. Johnny, Sean and Dave from the Self Publishing Podcast will explain how they’ve used content marketing like podcasts, events, and products to find new readers and create true fans.

Thurs, Jan 29 / 5:30pm
Matt Gartland – Avoid the ‘Amateur’ Label: Produce Your Book Like a Pro With the Help of a Team

Many authors make the mistake of trying to do it all. Writing the book. Editing their own draft. Designing their own cover. Doing the ebook conversions on their own. Creating the marketing strategy. Organizing everything. The list goes on and on. This mistake leads to big problems: a book with gaping holes and humiliating errors, a shallow and ineffective marketing plan, a bad first impression due to an amateurish cover design, launch delays, and more. No wonder so many authors burn out these days, publishing their book short of its potential or not at all. Thankfully, your author career doesn’t have to suffer these tragedies. With the help of a team, you can concentrate on what you do best without stressing out about everything else. What does an effective author team look like? How do you build one of your own? And what steps do you need to take to make sure you’re maximizing the value of working with one? This presentation will answer those questions, preparing you to harness one of the best competitive advantages available to authors today: a team.

Fri, Jan 30 / 11am
Nick Loper – Bestsellers Aren’t Born, They’re Made: How To Rock Your Non-Fiction Launch

This session will cover the foundational elements of a successful book launch, including keyword and content “hacks” for maximum exposure, smart ways to expand your social reach, and how to set your book up for sales after your initial promotional push.

Fri, Jan 30 / 1pm
Tim Grahl – Running a Successful Author Business

In today’s publishing world, success takes much more than writing books. You have to build out a platform and a plan that ensures your success not just today, but long into the future. When done right, you can build a business that will support your entire writing career and open up new opportunities that you never thought possible.

Fri, Jan 30 / 3pm
Michael Drew – 12 Steps of Intimacy For Authors & Their Readers

SALES FUNNELS ARE DEAD: 12 STEPS TO GETTING & KEEPING MORE HAPPY READERS

Join us to discover:

  • Why traditional sales funnels are dead (and what to use instead)
  • The biggest mistake most direct marketers and internet marketers make when asking a visitor to opt-in
  • A step-by-step approach to knowing what to say on your site, why to say it, and when to say it for maximum results
  • The importance of building intimate relationships with your prospective customers. (It’s not what you think)
  • How to ask for the sale without sounding salesy or sleazy
  • The 12 Steps of Intimacy — the new system for taking prospects from ‘I don’t know you’ to ‘I love you.’