Category Archives for "Guest Blog Post"
Most of the strategies we’ve discussed so far in the Book Discovery series have been solo operations. This makes sense, after all, a large part of your work as an author is done alone. Now we’re going to get into a few strategies that require other people. If you have to work with someone to […]Continue reading
Every form of online communication has a certain degree of separation between content creators and content consumers. When blogs were the main digital way for authors to connect with readers, the number one advice most people gave newbies was to start a blog. Some blogs remain popular, but for the most part, these daily or […]Continue reading
The biggest challenge in book discovery is setting your book apart from the millions of other books online. Every so often, some readers will pull your book out of a hat because it’s on an also bought list or because Amazon sent out word of your book through a targeted email. Most promotions like that […]Continue reading
Price has been a major point of contention among self-published authors since the publication of the first book through KDP. Through its royalty structure, Amazon guided authors to price their books between $2.99 and $9.99 if they wanted a bigger return. Pricing lower was usually reserved for special sales or shorter works. Since Amazon didn’t […]Continue reading
In our previous piece on book discoverability, we noted that the first part of readers finding your books revolves around traffic. The more people who come across your book sales pages and website, the better chances you have of making sales. We also noted that the second part of discovery is making sure your books […]Continue reading
Authors, like many entrepreneurial artists, put a lot of value in tricks. They’re willing to sell books for free or set up a mailing list because they’ve seen other authors do the same thing. The problem comes when writers employ some of these tricks without understanding the basic concepts behind them. At their core, many […]Continue reading