Category Archives for "Author Marketing"
Most of the book discovery strategies we’ve discussed on the Author Marketing Institute can be done from the comfort of your own computer. This makes sense because you’re marketing a digital product in a digital age. But since not all e-retail platforms operate using new digital practices, your success off of Amazon may require some […]Continue reading
Facebook launch parties and other related events have been a fixture of the social media platform since its launch. Multi-Author Facebook Events, however, are relatively new, and when they’re done correctly, they can lead to a lot of new fans discovering your books. Horror author Timothy Long discussed his zombie fiction Facebook event during a […]Continue reading
Most of the strategies we’ve discussed so far in the Book Discovery series have been solo operations. This makes sense, after all, a large part of your work as an author is done alone. Now we’re going to get into a few strategies that require other people. If you have to work with someone to […]Continue reading
Every form of online communication has a certain degree of separation between content creators and content consumers. When blogs were the main digital way for authors to connect with readers, the number one advice most people gave newbies was to start a blog. Some blogs remain popular, but for the most part, these daily or […]Continue reading
The biggest challenge in book discovery is setting your book apart from the millions of other books online. Every so often, some readers will pull your book out of a hat because it’s on an also bought list or because Amazon sent out word of your book through a targeted email. Most promotions like that […]Continue reading
Price has been a major point of contention among self-published authors since the publication of the first book through KDP. Through its royalty structure, Amazon guided authors to price their books between $2.99 and $9.99 if they wanted a bigger return. Pricing lower was usually reserved for special sales or shorter works. Since Amazon didn’t […]Continue reading