10 Myths About Marketing Your Book

by DiAnn Mills (guest article)

What’s stopping you from marketing your book? Is it lack of knowledge? Indecision about the tools? Fear of failure or success? How to approach social media?

Now is the time to debunk the following 10 myths so you can be a marketing rockstar.

Image from http://www.abeautifulmess.com/2013/07/on-writing-a-book.html

Myth #1: All I have to do is one thing: write a good book.
A writer’s number 1 job is to write an excellent book. But without marketing and promotion, how will readers know about your exciting project?

Myth #2: Marketing takes way too much money. Only big names can afford it.
Every writer has the ability to learn basic marketing, promotion, and the value of social media. No matter the marketing budget, reaching others can be accomplished and is vital to the success of your book.

Myth #3: A traditionally published writer doesn’t need to worry about marketing. The publishing house will spend lots of money launching it.
Publishing houses adjust their budgets for marketing and promotion according to projected sales. A savvy writer teams up with the marketing team to learn how to compliment what’s being done. Personalization allows the writer to make an impact on potential readers.

Myth #4: The only way a writer will succeed in marketing is to hire a book publicist.
Writers research the needs of their readers to find out how to reach them effectively. A writer has the ability to influence their readers by discovering who they are.

Myth #5: If a writer is going to get involved in social media, then register for every platform. And never follow anyone back.
A writer chooses a social media platform according to her brand, genre, expertise, and audience needs. The goal is to be active, reaching out in a community of followers to fill a need.

Image from https://www.helpforwriters.me/book-publishing-book-distribution/

Myth #6: No one can help an author build a platform or develop a brand. It just happens as you publish books.
A wise writer focuses her passion to a specific audience. Her expertise and type of writing builds her platform so she can be branded by who she is and what she writes.

Myth #7: Marketing through social media means you have to constantly promote yourself so people will remember you.
The goal of social media is to help others; it’s not about us. For every five posts, only one can be about the writer. Develop trust among your followers.

Myth #8: There’s no point in marketing your book until it’s released. After all, people can’t buy it until then.
Marketing and promotion begins with the writer’s idea for a project. Social media posts, blogs, speaking topics, catch-phrases, Pinterest boards etc. begin at conception of the book premise.

Myth #9: If you receive an advance, plan on spending 10% of it on marketing. If you don’t receive an advance, then marketing isn’t expected of you.
Every writer has a specific amount designated for marketing and promotion. The publisher expects a writer to be involved in the process of letting the world know about the book. The advance doesn’t dictate the writer’s marketing.

Myth #10: Once a writer creates a marketing plan, the same plan works for every book.
Not every project’s content is the same. The characters, plot, setting, emotion, dialogue, narrative, and symbols vary in each book. Just as the books carry different themes and topics, so are the new and unique ways of marketing.

What marketing myths have you proven wrong? Share your thoughts so we can all learn.

Deep Extraction (FBI Task Force Book 2)

by DiAnn Mills (Author)

A pacemaker should have saved oil and gas magnate Nathan Moore’s life. Instead, it provided his killer with a seemingly perfect means of execution.

A bombing at one of Nathan’s oil rigs days earlier indicates his death could be part of a bigger conspiracy, a web Special Agent Tori Templeton must untangle. But her first order of business is separating the personal from the professional—the victim’s wife, her best friend, is one of the FBI’s prime suspects.

CHECK OUT HER BOOK

Finally, Proof That Amazon Favors Books With More Reviews

In a stunning new report from Daniel McMahon of Business Insider, we finally have proof from Amazon what we’ve all known to be true…

Book Reviews Matter! More Than Ever!

In the article titled “We visited Amazon’s first neighborhood bookstore and saw how it could change the industry for good” it is clear that Amazon knows what moves books, and quality reviews is one of, if not the most, important thing. Here are some excerpts from the article.

Out of the 3,800 titles featured at this store, according to Amazon. Which is of course a small representation of the millions of books online, however, what’s important to point out is this.

The books are selected based on Amazon.com customer ratings, preorders, sales, popularity on Goodreads, and the company’s curators’ assessments.

Jennifer Cast, a vice president at Amazon Books points out that the store chooses books based upon online data, and customer ratings being the main reason. “Unless you’re a best-seller — you need to be 4 stars or higher, or a new book when you’re not rated.” Basically, what Amazon is saying is that in a physical store, they know that in order to maximize sales, they have to curate only the very best rated books.

Want more proof that reviews are important to Amazon and their buyers? The average rating of books in the store is 4.5 stars.

To stay in the store, a book needs to be 4 stars or higher, as rated by Amazon’s millions of customers, Cast said. “When our customers walk in, we want them to say, ‘Oh wow, all these books are highly rated by customers.’ We also know that when people come in to look for books, they’re usually looking for, or want to discover, one or two books. So thousands of books is enough books to be able to find one or two books you love.”

Further proof that reviews drive book sales. Under each book is a review card with the Amazon.com customer rating and a review.

“Our insight into what we could do different was, let’s take this data, let’s give every single book a review, and let’s give every single book a rating,” Cast said. “It’s a very different experience then, and you get a very different level of information just at a glance.

The social proof of books with many reviews drives sales as well.

It’s quite obvious to us that we can finally now say that Amazon does in fact favor books that have higher quantity and quality of reviews, not just in their retail locations, but also online. We’ve always known this to be true, but we’ve never had a real, clear proof of evidence to back it up, until now.

So How Do You Get More Quality Reviews?

Obviously, we believe that you should be using Author Marketing Club’s Reviewer Grabber Tool. This tool, including with a Premium membership, is the fastest, safest and most reliable way to generate lists of actual Amazon reviewers you can contact to potentially review you book.

If you’re unsure of how the tool works, you can watch this demo video below. This video shows the tool in action so you can see the power of it.

Summary: If you want to sell more books, it’s time to start generating more reviews of those books. Amazon is very clear that reviews drive the data of why books sell, or don’t, and also how Amazon ranks those books and features them.

Get started using the Author Marketing Club’s Reviewer Grabber Tool in minutes and within days, or less, you could be adding hundreds of quality reviews to your book.